INFINITI Ranks Among Top Luxury Brands for 4 Consecutive Years

INFINITI has once again been recognized as a leader in luxury automotive excellence, earning second place in the 2024-2025 Automotive Reputation Report with a Reputation Score of 738. This achievement underscores the brand’s commitment to engaging luxury buyers and adapting to their evolving expectations.

In today’s digital era, where consumer feedback plays a pivotal role in purchasing decisions, actively managing online reviews has become essential. INFINITI’s proactive approach to transparency and client engagement has strengthened its credibility across its retail network. The brand has consistently performed well in Reputation’s annual rankings, securing the top spot in 2023 and 2021 and finishing second in 2024 and 2022 among U.S. luxury brands.

“INFINITI has been redefining client experiences and setting the standard for luxury in the automotive industry since its inception 35 years ago,” said Craig Keeys, group vice president, INFINITI Americas. “Our recognition in the 2024-2025 Reputation Report reflects our unwavering commitment to delivering exceptional, client-centered experiences that meet the evolving expectations of luxury consumers.”

Enhancing the Luxury Ownership Experience
To further elevate customer satisfaction, INFINITI continues to invest in innovative programs, including:

• INFINITI NOW – a digital retail experience
• INFINITI Premium Care – a comprehensive maintenance program
• INFINITI Valet – a concierge pick-up and delivery service
• ICAR-X™ – a streamlined sales and service app

Additionally, INFINITI has introduced Client Experience Coordinators and MyINFINITI Experts, tailored specifically for the all-new 2025 QX80, to ensure a seamless, personalized ownership journey.

The annual Reputation Report evaluates brands and retailers across North America using a proprietary Reputation Score, ranging from 0 to 1,000. This score measures consumer sentiment, engagement levels, and digital visibility, reflecting a brand’s ability to foster trust and satisfaction.

As INFINITI continues to push the boundaries of luxury and innovation, its strong performance in the 2024-2025 Reputation Report reaffirms its dedication to delivering exceptional service, transparency, and a first-class ownership experience.

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