We believe that keeping your INFINITI in peak condition should never feel like a financial burden. That is why INFINITI of South Atlanta is proud to offer Service Financing through Sunbit, giving you a simple, stress-free way to take care of your vehicle today while spreading the cost out over time.

Apply in Seconds, Get Back on the Road

The Sunbit application process could not be easier. A 30-second paperless application with no hard credit check means you can get a decision fast, with same-day approval and no hoops to jump through. With a 90% approval rate, most customers qualify, and there are no origination fees or late penalties to worry about, just simple, predictable monthly payments that fit your budget.

Whether you are due for routine maintenance, need a repair, or are looking to invest in genuine INFINITI parts, Service Financing through Sunbit has you covered. Special financing and promotional offers are available to help make your service and parts purchases as manageable as possible, so you never have to put off the care your vehicle needs.

We have always believed in finding ways to say yes to our customers, and Service Financing is one more way we do exactly that. Your INFINITI was built to perform at the highest level, and we are here to make sure it stays that way, on your schedule and on your terms.

Click here to learn about Service Financing through Sunbit for your next visit to INFINITI of South Atlanta, or give us a call. We are here to make every aspect of your ownership experience as easy and enjoyable as possible.

Tags: service financing
Posted in Maintenance | No Comments »

Luxury is about more than the vehicle you drive—it’s about the experience that comes with it. INFINITI has once again demonstrated its commitment to outstanding customer care by earning the No. 2 spot in the Best Brand Dealership Experience category in the 2026 Newsweek Readers’ Choice™ Awards.

The recognition highlights INFINITI’s dedication to delivering a premium ownership journey through its Total Ownership Experience, a collection of services designed to make every step of ownership convenient, personalized, and worry-free. From personalized vehicle introductions with MyINFINITI Expert to INFINITI Premium Care, complimentary maintenance, INFINITI Valet service, the MyINFINITI App, and 24/7 Roadside Assistance, every detail is designed with customer satisfaction in mind.

INFINITI’s customer-first approach has also earned praise from J.D. Power for both Sales Satisfaction and Customer Satisfaction, reinforcing the brand’s reputation for exceptional service long after customers drive off the lot.

The award comes during an exciting time for the brand as the all-new 2027 INFINITI QX65 prepares to join the lineup. Recently recognized as one of Newsweek’s Most Anticipated New Vehicles of 2026, the stylish new luxury SUV continues INFINITI’s product renaissance with premium design, advanced technology, and refined performance. Built in Tennessee alongside the popular QX60, the QX65 further strengthens INFINITI’s growing U.S. manufacturing presence.

The award-winning ownership experience also extends across the entire lineup, including the flagship 2027 QX80, which offers first-class comfort, cutting-edge technology, and premium craftsmanship for every journey.

At INFINITI of South Atlanta, we’re proud to represent a brand that’s recognized not only for building exceptional luxury vehicles, but also for delivering an ownership experience that puts customers first from day one. Visit us today to discover the difference for yourself.

Posted in Awards | No Comments »

INFINITI continues to demonstrate its commitment to American craftsmanship and manufacturing excellence, with the 2026 INFINITI QX60 once again earning a place on the Cars.com American-Made Index. The QX60 joins five Nissan models on this year’s prestigious list, marking the second consecutive year that six Nissan and INFINITI vehicles have been recognized for their contribution to U.S. manufacturing.

The annual Cars.com American-Made Index evaluates vehicles based on factors including final assembly location, U.S. and Canadian parts content, and the number of American manufacturing jobs supported. Out of more than 400 model-year 2026 vehicles evaluated, only 86 earned a spot on the list—making the QX60’s recognition a significant achievement.

Built at Nissan’s Smyrna Vehicle Assembly Plant in Tennessee, the QX60 reflects decades of manufacturing expertise and a continued investment in American production. The Smyrna facility has been assembling INFINITI vehicles since 1989 and recently expanded production to include the all-new 2027 INFINITI QX65, further strengthening the brand’s U.S. manufacturing presence.

The recognition also highlights Nissan and INFINITI’s broader commitment to building vehicles where they’re sold. Today, the company’s manufacturing operations in Tennessee and Mississippi employ more than 11,000 skilled workers and represent nearly $15 billion in U.S. investment, supporting local communities while delivering exceptional quality to customers.

With its refined luxury, advanced technology, spacious three-row interior, and award-winning craftsmanship, the INFINITI QX60 continues to stand out as a premium SUV that’s proudly built in America.

Visit INFINITI of South Atlanta to experience the award-winning QX60 and discover the luxury, innovation, and quality that continue to earn recognition both on the road and here at home.

Posted in Awards | No Comments »

The wait is over. The 2027 INFINITI QX80 is now on sale, and it arrives as the ultimate expression of what a three-row luxury SUV can be. Blending exceptional comfort, confident capability, and thoughtfully integrated technology, the new QX80 is built for those who expect the very best from every journey.

Every grade in the 2027 QX80 lineup is powered by a 3.5-liter twin-turbocharged engine producing 450 horsepower and 516 lb-ft of torque, with a standard towing rating of up to 8,500 pounds when properly equipped. Four grades are available, each building on the last to deliver a precisely tailored ownership experience.

QX80 PURE | Starting at $85,590

The QX80 lineup begins with the PURE grade, which arrives impressively well-equipped right out of the gate. Standard features include dual 14.3-inch screens with Google built-in, a Klipsch 14-speaker premium audio system, flush door handles, TailorFit-appointed seating, wireless phone charging, ProPILOT Assist, heated first and second-row seats, and a 3D Around View Monitor. PURE is available in rear-wheel drive or INFINITI All-Mode 4WD.

QX80 LUXE | Starting at $91,590

The LUXE grade elevates the experience with Electronic Air Suspension and Dynamic Digital Suspension for a remarkably refined ride, a color head-up display, climate-controlled first and second-row seats, 22-inch wheels, and a Remote Control rear seat. An available ProPILOT Assist 2.1 Package adds hands-off driving capability in certain highway situations for those who want the latest in driver assistance technology.

QX80 SPORT | Starting at $102,590

For those who want their flagship SUV to make a statement, the SPORT grade delivers a distinctly dynamic presence. Sport-design 22-inch wheels, dark chrome exterior trim, and semi-aniline leather-appointed seating set the tone outside and in. Additional highlights include a Klipsch 24-speaker Reference Premiere Premium Audio system, massaging front seats, Biometric Cooling that automatically directs airflow to second-row passengers, INFINITI Light Path exterior illumination, 64-color Personalized Ambient Lighting, and a frameless Smart Rear View Mirror. The SPORT is exclusively equipped with 4WD.

QX80 AUTOGRAPH | Starting at $112,990

At the top of the lineup, the AUTOGRAPH represents the pinnacle of QX80 luxury. Unique 22-inch wheels, ProPILOT Assist 2.1, massaging seats in both the first and second rows, semi-aniline leather-appointed seating across all three rows, open pore ash wood-toned trim with metal inlays, a front console cool box, and third-row heated seats combine to create a truly world-class interior experience.

The 2027 INFINITI QX80 is on its way INFINITI of South Atlanta. Whether you are drawn to the refined comfort of the PURE, the dynamic presence of the SPORT, or the unmatched luxury of the AUTOGRAPH, our team is here to help you find the perfect match. Click here to view our current QX80 inventory. 

Tags: INFINITI technology, QX80 SUV
Posted in New INFINITI Models | No Comments »

A bold new chapter begins with the arrival of the all new 2027 INFINITI QX65, a sophisticated two row luxury SUV designed to make a powerful statement in the premium midsize segment. Now available at INFINITI of South Atlanta, the QX65 introduces an entirely new nameplate to the INFINITI lineup and continues the brand’s exciting product evolution.

From first glance, the QX65 commands attention. Its sleek fastback inspired silhouette, wide stance, and sculpted body lines create a striking presence on the road. Inside, the cabin delivers a thoughtfully elevated experience with premium materials, dual 12.3 inch displays, available 65 color ambient lighting, and available massaging front seats designed to surround passengers in comfort.

Drivers seeking a sportier personality can explore the QX65 SPORT, featuring unique styling details, exclusive wheels, and enhanced interior finishes. For the ultimate expression of luxury, the QX65 AUTOGRAPH raises the bar with distinctive design elements, premium semi aniline leather seating, quilted detailing inspired by traditional craftsmanship, and elevated technology throughout the cabin.

Performance is equally impressive. Every 2027 QX65 is powered by INFINITI’s innovative 2.0 liter VC Turbo engine, delivering 268 horsepower and 286 lb ft of torque. Paired with a responsive 9 speed automatic transmission and standard Intelligent All Wheel Drive, the powertrain is engineered to provide confident acceleration, refined responsiveness, and balanced efficiency.

Technology takes center stage throughout the QX65 experience. Standard Google built in integration, wireless Apple CarPlay® and Android Auto™, and available premium Klipsch® audio systems transform every drive into a connected, immersive journey.

Convenience and confidence are enhanced through available advanced driver assistance technologies, including 3D Around View® Monitor, Invisible Hood View, and ProPILOT Assist 2.1, designed to simplify everything from highway travel to navigating tight parking situations.

Luxury ownership extends beyond the vehicle itself with INFINITI’s Total Ownership Experience. QX65 owners enjoy exclusive benefits including MyINFINITI Expert personalized onboarding, INFINITI Premium Care maintenance coverage, available INFINITI Valet pickup and delivery service, remote access through the MyINFINITI app, and roadside assistance support.
Visit INFINITI of South Atlanta to learn more about the all new QX65 and discover the newest expression of modern INFINITI luxury.

Tags: INFINITI technology
Posted in New INFINITI Models | No Comments »

At INFINITI of South Atlanta, the future of luxury performance is taking shape with the reveal of the all-new INFINITI QX65: a stunning addition that signals the next chapter in INFINITI’s product renaissance. Arriving in early summer 2026 with a starting MSRP of $53,990, the QX65 blends expressive design, advanced technology, and confident performance into a crossover that’s as dynamic as it is refined.

From first glance, the QX65 makes a powerful impression. Its sculpted, coupe-like silhouette and wide, athletic stance embody INFINITI’s “Artistry in Motion” design philosophy. Available in a striking Sunfire Red finish, enhanced with gold-infused glass flecks, the QX65 radiates energy and sophistication, even at a standstill.

Inside, craftsmanship takes center stage. Premium materials, available semi-aniline leather seating, and intricate design details create a cabin that feels both modern and indulgent. Higher trims like the AUTOGRAPH elevate the experience even further with quilted finishes, open-pore wood accents, and massaging front seats—bringing true luxury to every drive.

Technology is seamlessly integrated throughout, with dual 12.3-inch displays featuring Google built-in, along with wireless Apple CarPlay® and Android Auto™. Available Klipsch® premium audio systems deliver an immersive listening experience, while thoughtful touches like wireless charging and customizable sound settings ensure every journey is personalized.

Under the hood, the QX65 is powered by a responsive VC-Turbo engine producing 268 horsepower and paired with a 9-speed automatic transmission. With standard Intelligent All-Wheel Drive and a towing capacity of up to 6,000 pounds, it’s engineered to perform with confidence, whether you’re navigating city streets or heading out on a weekend getaway.

Safety and driver assistance are equally advanced, with features like ProPILOT Assist, Blind Spot Intervention, and available 3D Around View® Monitor enhancing awareness and peace of mind. For highway driving, available ProPILOT Assist 2.1 offers hands-on driver support, helping make long journeys more relaxed and controlled.

The 2027 INFINITI QX65 is more than a new model—it’s a bold statement of where INFINITI is headed. And at INFINITI of South Atlanta, we can’t wait for you to experience it firsthand.

Posted in New INFINITI Models | No Comments »

The next member of the INFINITI family is finally on the way. Assembly of the all-new INFINITI QX65 has officially begun right here in the United States—ushering in a new era of luxury, performance, and craftsmanship for INFINITI.

Built at the renowned Nissan Smyrna Assembly Plant, the QX65 represents a continuation of nearly 15 years of INFINITI vehicle production in Tennessee. This facility has been a cornerstone of Nissan’s North American operations for over four decades, known for its commitment to quality, innovation, and precision manufacturing.

To prepare for this all-new model, significant investments were made in advanced tooling, specialized training, and enhanced production processes. The result is a manufacturing environment designed to deliver the exceptional fit, finish, and attention to detail that drivers expect from an INFINITI vehicle.

The QX65 is more than just a new addition to the lineup—it’s a symbol of where the brand is headed. With its bold fastback design, refined interior, and engaging performance, this new crossover reflects INFINITI’s renewed focus on delivering vehicles that stand out in both style and substance.

This milestone also reinforces INFINITI’s commitment to American manufacturing and the skilled teams who make it all possible. From the Smyrna plant to supporting facilities like the Decherd engine plant, dedicated craftsmanship is at the heart of every QX65 built.

Stay tuned for more updates as this exciting new model makes its way to INFINITI of South Atlanta.

Tags: INFINITI technology
Posted in New INFINITI Models | No Comments »

INFINITI is ushering in an exciting new chapter with a first look at the all-new 2027 INFINITI QX65: a bold, two-row luxury SUV designed to redefine the brand’s presence in one of the most competitive segments. As the first all-new INFINITI nameplate since 2021, the QX65 represents a major step forward in the brand’s ongoing evolution and commitment to innovation.

Blending striking design with modern luxury, the QX65 features a sleek, coupe-like fastback profile inspired by the iconic INFINITI FX. Its sculpted exterior is paired with a thoughtfully crafted interior focused on comfort, refinement, and INFINITI’s signature approach to hospitality, creating a driving experience that feels both engaging and effortlessly elevated.

Built for drivers who want more than just a standard SUV, the QX65 delivers responsive performance and a dynamic feel on the road, all while maintaining the premium comfort expected from a luxury vehicle. It’s a fresh expression of INFINITI’s willingness to challenge convention and push design boundaries.

The all-new QX65 will make its official debut on March 26, with a public showcase to follow at the prestigious New York International Auto Show in early April. This highly anticipated reveal gives drivers a glimpse into the future direction of INFINITI’s lineup.

Arriving at U.S. retailers in early summer 2026, the QX65 is poised to become a standout addition for those seeking style, performance, and sophistication in a midsize luxury SUV.

Follow INFINITI of South Atlanta on Facebook for the latest updates and be among the first to experience this exciting new addition to the INFINITI family.

Tags: INFINITI concept vehicle, INFINITI technology
Posted in New INFINITI Models | No Comments »

The 2026 INFINITI QX60 has earned top honors in the 2026 Parents Best Family Cars Awards, taking home the title for Best Luxury Midsize 3‑Row SUV. Recognized for its combination of family-friendly versatility, premium design, and advanced safety technology, the QX60 continues to make confident choices easy for modern families. Experts from Parents evaluated vehicles on seating flexibility, car‑seat installation, storage, entertainment, and efficiency, highlighting the QX60 as a standout option for family life.

As INFINITI’s best-selling model, the QX60 is also one of the safest in its class, earning the 2025 IIHS TOP SAFETY PICK+ designation for strong crashworthiness and advanced driver-assist systems. Standard safety features include Forward Emergency Braking with Pedestrian Detection, Predictive Forward Collision Warning, Blind Spot Warning, Lane Departure Warning, Rear Cross Traffic Alert, and Rear Automatic Braking.

Designed to accommodate families of all sizes, the QX60 offers three-row seating for up to seven passengers, with sliding and reclining second-row seats for easy access to the third row and hassle-free child‑seat installation. The cabin blends comfort and technology, featuring Google built-in with Google Assistant and an immersive Klipsch® premium audio system. Available camera technologies, like Invisible Hood View and Front Wide View, provide added confidence when maneuvering in tight spaces. With up to 75.4 cubic feet of cargo space and 6,000 pounds of towing capacity when properly equipped, the QX60 balances everyday usability with adventure-ready capability.

Families looking for luxury, safety, and flexibility can experience why the QX60 remains the go-to choice for modern family lifestyles at INFINITI of South Atlanta. Shop our new inventory today. 

Tags: INFINITI awards, INFINITI technology
Posted in Awards | No Comments »

Exciting news from INFINITI Motor Company: Eric Ledieu has been appointed Vice President, INFINITI Americas, effective February 1, 2026. In this role, Ledieu will oversee the brand’s overall performance across the United States, Canada, and Mexico — including strategic direction, operations, retail network development, and all sales and marketing efforts.

At INFINITI of South Atlanta, we’re encouraged by this leadership appointment as the brand continues to build momentum and strengthen its presence across North America.

Ledieu currently serves as Director of INFINITI Sales and Regional Operations, where he has played a pivotal role in aligning sales strategy and regional execution with INFINITI’s long-term growth vision. His leadership has helped drive performance and position the brand for continued evolution.

With nearly three decades of automotive experience, Ledieu brings deep expertise across sales, marketing, operations, financial services, aftersales, and product strategy. His career includes leadership roles with Nissan and INFINITI Financial Services, Regional Vice President for Nissan in the U.S., and Director and Chief Marketing Manager for Sedans, Sports Cars, and NISMO performance models. He has also served as Director of Aftersales and Quality Assurance for Nissan Canada and President of Nissan Canada Extended Services, Inc.

Earlier in his career, Ledieu held several roles within INFINITI USA, including Area General Manager, Assistant Regional Manager, and Regional Parts & Service Manager, giving him a well-rounded understanding of retailer operations and customer experience. Ledieu succeeds Castro in the INFINITI Americas position and will be based at the company’s headquarters in Franklin, reporting directly to Castro.

As INFINITI continues its next chapter of innovation and growth, strong leadership remains key to delivering the elevated luxury experience our customers expect. We look forward to the continued evolution of the brand and invite you to visit INFINITI of South Atlanta to experience the future of INFINITI firsthand.

Posted in Uncategorized | No Comments »