Leadership Changes at INFINITI Motor Company

Exciting news from INFINITI Motor Company: Eric Ledieu has been appointed Vice President, INFINITI Americas, effective February 1, 2026. In this role, Ledieu will oversee the brand’s overall performance across the United States, Canada, and Mexico — including strategic direction, operations, retail network development, and all sales and marketing efforts.

At INFINITI of South Atlanta, we’re encouraged by this leadership appointment as the brand continues to build momentum and strengthen its presence across North America.

Ledieu currently serves as Director of INFINITI Sales and Regional Operations, where he has played a pivotal role in aligning sales strategy and regional execution with INFINITI’s long-term growth vision. His leadership has helped drive performance and position the brand for continued evolution.

With nearly three decades of automotive experience, Ledieu brings deep expertise across sales, marketing, operations, financial services, aftersales, and product strategy. His career includes leadership roles with Nissan and INFINITI Financial Services, Regional Vice President for Nissan in the U.S., and Director and Chief Marketing Manager for Sedans, Sports Cars, and NISMO performance models. He has also served as Director of Aftersales and Quality Assurance for Nissan Canada and President of Nissan Canada Extended Services, Inc.

Earlier in his career, Ledieu held several roles within INFINITI USA, including Area General Manager, Assistant Regional Manager, and Regional Parts & Service Manager, giving him a well-rounded understanding of retailer operations and customer experience. Ledieu succeeds Castro in the INFINITI Americas position and will be based at the company’s headquarters in Franklin, reporting directly to Castro.

As INFINITI continues its next chapter of innovation and growth, strong leadership remains key to delivering the elevated luxury experience our customers expect. We look forward to the continued evolution of the brand and invite you to visit INFINITI of South Atlanta to experience the future of INFINITI firsthand.

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