INFINITI Builds Momentum with Record SUV Growth in 2025

INFINITI closed 2025 with strong momentum, delivering 52,846 vehicles nationwide and reinforcing its position as a leader in the luxury SUV segment. Performance throughout the year was driven by INFINITI’s core SUVs, the QX60 and QX80, which together anchored brand growth during a year of strategic product transitions.

Leading the way was the INFINITI QX80, which achieved the best retail calendar year in the nameplate’s history. With 18 consecutive months of growth, the QX80 made INFINITI the fastest-growing brand in the full-size premium SUV segment, while also posting a 31.4% year-over-year sales increase. Fourth-quarter sales alone rose more than 24%, underscoring sustained demand for INFINITI’s flagship SUV.

The INFINITI QX60 continued to be the brand’s volume leader, delivering 30,538 units in 2025, an increase of 9.8% year over year. Accounting for 58% of total INFINITI sales, the QX60 benefited from its refreshed design, the addition of the bold SPORT grade, and its recent IIHS TOP SAFETY PICK+ recognition. Fourth-quarter QX60 sales climbed nearly 25%, reflecting strong customer confidence in the model.

Together, the QX60 and QX80 represented an impressive 84% of INFINITI’s total calendar-year volume, demonstrating the strength and focus of the brand’s SUV portfolio. This performance came during a year of planned inventory reductions, as production cycles concluded for QX50, QX55, and Q50—making the results even more notable.

“INFINITI in 2025 demonstrated the power of focus and execution,” said Tiago Castro, Vice President of INFINITI Americas. “QX80 achieved its best retail performance in history, and QX60 continued to lead volume—two SUVs that earned the trust of our clients and drove meaningful growth.”

Interest in the brand is also accelerating online. Digital traffic to INFINITIUSA.com surged 106% year over year, with fourth-quarter visits climbing an extraordinary 255%, signaling growing excitement and demand for INFINITI vehicles.
As INFINITI looks ahead with the all-new QX65 on the horizon, the brand is building momentum through a disciplined product strategy designed to strengthen its presence in the luxury market. At INFINITI of South Atlanta, we’re proud to be part of this momentum and invite you to experience the award-winning QX60 and record-setting QX80 for yourself. View our inventory today and discover what’s driving INFINITI forward.

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