INFINITI Places 2nd in J.D. Power Sales Satisfaction Index

At its essence, INFINITI has consistently embodied a client experience that transcends the mere transaction of a car. This month, the brand achieved the remarkable feat of securing the second position among premium automotive brands in the J.D. Power 2023 U.S. Sales Satisfaction Index StudySM (SSI), underscoring its ongoing commitment to customer satisfaction.

Maintaining an impressive streak, INFINITI has now been ranked as a top-five premium brand in SSI for an impressive 12 consecutive years. In the latest evaluation, the brand secured an overall score of 832 for 2023, surpassing the premium average of 813.

J.D. Power’s SSI Study offers a thorough examination of the new-vehicle purchase experience from the client’s viewpoint. The study gauges satisfaction levels among buyers and rejectors across eleven key factors, encompassing elements such as the delivery process, retailer personnel, negotiation, facilities, and retailer websites. Notably, INFINITI excelled in the facilities and websites category.

Expressing pride in the achievement, Bob Welby, Senior Director of Operations at INFINITI USA, commented, “We are proud of our INFINITI teammates and retailers as they continue to deliver an elevated and satisfying car-buying experience. Our goal is to be the easiest premium brand to do business with, and thanks to our retail network – we’re well on our way.”

The brand’s commitment to enhancing the client experience is evident through initiatives like INFINITI NOW, allowing clients to initiate the car-buying process online and seamlessly connect with a local retailer. Furthermore, INFINITI retailers have emerged as industry leaders in utilizing technology throughout the sales process, leveraging innovations such as INFINITI’s patented ICAR-XTM sales and service app. The brand’s emphasis on online pricing transparency, the quality of retailer personnel, and advancements in eCommerce collectively contributed to the stellar performance in
the study.