See how INFINITI Debuted the 2025 QX80 Above Manhattan

INFINITI unveiled its highly anticipated 2025 INFINITI QX80 at Edge in Hudson Yards, setting a new standard for spectacular reveals. This groundbreaking event, hosted at the highest outdoor sky deck in the Western Hemisphere, required meticulous planning and execution.

Transporting the full-size luxury SUV to Edge was no small feat, involving a complex process spanning 40 days, 4,300 man hours, and nearly 100 elevator trips. The solution? The vehicle was meticulously disassembled into thousands of modular pieces, with the engine and fuel systems removed. These components were then precision-cut and reassembled on-site to recreate the all-new QX80.

To power the interior features such as seats, lighting, and the Klipsch audio system, the electrical system underwent reverse-engineering. This ensured seamless functionality despite the intricate disassembly process. The result was so flawless that even INFINITI’s head designer was unable to discern any signs of the vehicle’s disassembly.

This monumental achievement required the dedication of hundreds of team members, including agency partners from GLS Worldwide and PublicisQ, who contributed to the development, planning, and flawless execution of the event.

The all-new INFINITI QX80 represents the pinnacle of bold design, groundbreaking technologies, and meticulous craftsmanship. Anticipation for its release continues to build, with the flagship SUV set to arrive at retailers later this summer. Click here to follow us on Facebook to be one of the first to experience the all-new QX80.