Top INFINITI Moments of 2022

From International Women’s Day, to the QX60 JD Power APEAL award, and the recent ‘INFINITELY You’ campaign, INFINITI made headlines that boasted high performance, vehicles with bold style, and out-of-the-box marketing campaigns in 2022. This month, we’d like to take a look at some of those moments, as a reflection of where INFINITI will go in 2023.

February 2022

Last February, INFINITI invested $500 million into its assembly plant in Canton, Mississippi in order to bring the plant up to date with the latest in electric vehicle technology. The EV market is climbing at a rapid rate, and INFINITI plans to keep up. In 2025, the plant will produce two all-electric vehicles to add to the INFINITI lineup, with a new set goal of having more than half the global sales electrified by 2030.

March 2022

March saw INFINITI teaming up with Waze to launch the new “Pave it Forward” initiative. Within the Waze app, users found pins of historical sites that were made historical by female change-makers. Users also had the opportunity to visit women-owned businesses in 14 cities, from Los Angeles to New York, through spotlighted landmarks across the country. You were also able to change your car icon to the QX60, a fun feature that not only brought awareness to the brand, but encouraged people to visit and contribute to the local community.

June 2022

Last summer introduced the INFINITI Premium Care Package, which provides three years of scheduled maintenance for all 2023 vehicles. Some participating dealerships, including us here at INFINITI of South Atlanta, offer an INFINITI Valet with the service, allowing you to have your vehicle serviced anywhere, anytime. INFINITI Premium Care provides a suite of benefits including inspections, oil changes and tire rotations, expanding on the luxury automaker’s tradition of providing top-rated customer satisfaction.

July 2022

JD Power released their Automotive Performance, Execution and Layout (APEAL) Study, and in it, the INFINITI QX60 topped the midsize premium SUV segment. With its recent redesign, the QX60 has been nothing short of a show-stopper when it comes to the luxury SUV market. Additionally, INFINITI was listed as the premium brand that gained the biggest increase in points in the U.S. for 2022, having improved 24 points from a year ago, moving up three places year over year.

July also saw the redesign of the car emoji in honor of World Emoji Day on July 17th. Led by INFINITI Senior Vice President of Global Design Alfonso Albaisa, the team decided to take on the challenge to better capture the spirit of today’s thoughtfully designed car in a miniature, smartphone compatible pixel form.

September 2022

With new technology and advancements, INFINITI felt it was time to upgrade all aspects – including the MyINFINITI app.The all-new MyINFINITI App, represents a leap forward in its ability to consolidate all parts of the INFINITI owner experience, in and out of the vehicle, in one place. Through remote vehicle access, personalization, maintenance, convenience features, and links to financial services account management, all INFINITI owners now have access to one app that unlocks their entire ownership experience.

October 2022

INFINITI launched a new campaign designed to bring personal moments to the forefront of their marketing. The ‘Infinitely You’ campaign celebrates life’s magical moments that often happen inside your vehicle by highlighting the space consumers need to relish in a moment of pride, have a conversation they’ve been meaning to have or just disconnect from it all and take a deep breath. INFINITI set a new path forward to provide you with a comfortable place to exist, both physically and emotionally.

December 2022

To end the year on a high note, INFINITI was named the winner of a Ragan’s PR Daily Media Relations Award in the Use of a Celebrity or Personality Category for the 2022 INFINITI QX60 Launch. A notable award in the industry, the prize celebrates the best of PR, communications, and marketing to drive brand building. INFINITI Communications branded the short film, “INFINITI Presents: Conquer Life in Style with the All-New QX-60” directed by Zack Snyder and featuring Globe-winning, Academy Award-nominated actress, Kate Hudson.

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