INFINITI continues to set the standard for luxury ownership with a new, personalized welcome program for buyers of the all-new 2025 QX80. Building on its legacy of thoughtful hospitality, the brand aims to take the ownership experience beyond the vehicle, offering owners a first-class journey every step of the way.
Following the delivery of their new QX80, owners will be introduced to a dedicated INFINITI Client Experience Coordinator. This personal touch ensures that clients feel supported and connected to their new vehicle. The coordinator will reach out after the purchase to address any initial questions, assist with enrolling in connected car technologies such as the MyINFINITI app and Owner Portal, and help owners make the most of their QX80 experience.
For those seeking even more guidance, MyINFINITI Expert takes the experience a step further by offering a tailored, in-person or virtual visit a few weeks after purchase. During these visits, technology experts will demonstrate key QX80 features, such as the Klipsch audio system with Individual Audio, Biometric Cooling, and Invisible Hood View, while addressing any questions owners may have after spending time behind the wheel. The goal is to ensure that every owner feels confident and familiar with their QX80’s advanced features.
These services, available at no extra cost, reflect INFINITI’s dedication to creating an ownership experience that goes beyond the purchase, providing a personalized touch that enhances the luxury journey.
Bob Welby, Senior Director of Operations, INFINITI USA, shared, “INFINITI’s approach to thoughtful hospitality dates back to our founding in 1989. With the launch of the 2025 QX80, we wanted the ownership experience to match the exceptional design, performance, and craftsmanship of the vehicle. Programs like INFINITI Exclusives take luxury ownership to a whole new level by making every moment memorable.”
In addition to these new offerings, INFINITI continues to build on existing programs that enhance convenience and ease for clients. INFINITI Premium Care includes a comprehensive maintenance plan offering benefits like inspections, oil changes, and tire rotations. Complementing this is INFINITI Valet, a service that allows clients to have their vehicle picked up from home or work for service and returned once complete.
INFINITI’s focus on personalized care exemplifies its commitment to making ownership a seamless, enjoyable, and unforgettable experience.
Tailgating has been elevated to new heights with the debut of the INFINITI AUTOGRAPH Lounge, a luxurious reimagining of game-day celebrations in the all-new 2025 INFINITI QX80. After making its premiere at the 2024 SEMA Show in Las Vegas (November 5-8), this concept redefines sophistication in outdoor entertainment.
The AUTOGRAPH Lounge transforms the QX80’s cargo area into the ultimate tailgate experience. Highlights include an integrated TV screen paired with a custom Klipsch® sound system, delivering immersive, stadium-quality audio. Drawing from the available 14- and 24-speaker Klipsch Premium Audio systems in the QX80, this setup brings the thrill of the game to life with unmatched clarity and precision.
The cargo area also features a custom slide-out drawer system, designed for tailgating essentials. Wrapped in luxurious burgundy leather and accented with bespoke metal speaker grilles, the enclosure perfectly complements the high-end Klipsch speakers throughout the cabin.
Adding to the visual allure, the AUTOGRAPH Lounge rides on custom-designed, 24-inch INFINITI Performance wheels, inspired by the unforgettable QX Monograph concept. These wheels feature elegant floating center caps and curved spokes, ensuring a head-turning presence.
The exterior boasts a matte-gray wrap, accentuating the QX80’s minimalist yet bold design. The bright-finished wheels provide a striking contrast, while the available Electronic Air Suspension system includes a lowering kit, enhancing the vehicle’s dramatic stance.
Equipped to transport up to three rows of fans in comfort and style, the AUTOGRAPH Lounge is a showcase of how the 2025 INFINITI QX80 blends sophisticated design, cutting-edge technology, and an extraordinary driving experience.
Now available at INFINITI retailers nationwide, the 2025 INFINITI QX80 starts at an MSRP of $82,450, offering a new level of luxury for any journey. Whether you’re heading to the game or simply enjoying the ride, the QX80 delivers refinement and versatility like never before. Click here to find yours.
Few individuals have influenced automotive performance and design as profoundly as Hiroyoshi Kato, a master driver at Nissan Motor Corporation since 1976. With a career spanning nearly five decades, Kato’s expertise has been pivotal in shaping the driving dynamics of countless Nissan and INFINITI vehicles, including the groundbreaking INFINITI G35.
Kato’s first experience with the G35 during its development phase marked the beginning of a vehicle destined to redefine luxury performance. The G35 coupe’s innovative Front Midship (FM) Platform was inspired by Nissan’s motorsport success, particularly in Le Mans and Group C racing. By positioning the 3.5-liter DOHC V6 engine just behind the front axle, engineers achieved a 52:48 front-to-rear weight distribution—balancing stability with nimble handling while leaving room for its iconic design with wheels pushed to the corners.
As Kato recalls, the team benchmarked the BMW 3 Series but sought to create a uniquely “nimble and explosive” driving feel, emphasizing quick steering response, aggressive acceleration, and impressive line-traceability. Although some questioned whether the G35’s sharp steering was too bold for luxury buyers, glowing media reviews and customer enthusiasm quickly validated their daring approach.
The G35 was manufactured at Nissan’s Tochigi facility, adjacent to a proving ground where Kato spent countless hours fine-tuning its performance. On average, he logged 100 laps daily, testing the G35 and competitor vehicles under diverse conditions. Weekly, this amounted to nearly 2,000 miles, equivalent to driving three times the length of Japan’s Honshu island, all at speeds up to 200 kph.
Later in the G35’s lifecycle, INFINITI introduced a rear active steer system, a pioneering feature at the time. Kato and his team meticulously calibrated the system to enhance handling without compromising the driver’s connection to the car. For Kato, the challenge lay in ensuring the system felt natural and engaging, placing human feedback at the forefront of innovation.
Celebrating 35 Years of INFINITI
As INFINITI celebrates its 35th anniversary on November 8, 2024, the G35’s story is a testament to the brand’s enduring commitment to innovation and daring design. Guided by three core values—Human, Daring, Forward—INFINITI continues to challenge the conventions of automotive luxury.
This legacy lives on with the launch of the all-new INFINITI QX80, ushering in a new era of bold, driver-focused vehicles that honor the brand’s storied past while shaping its future.
Celebrating 35 Years with the Pioneering INFINITI FX
As INFINITI marks 35 years of redefining automotive luxury, we turn the spotlight on the FX, a model that not only helped pioneer the coupe-crossover segment but also showcased the brand’s bold, innovative spirit. Debuting at retailers across North America in early 2003, the FX was a revolutionary blend of aggressive styling, thrilling performance, and luxury comfort, setting a new benchmark for what SUVs could achieve.
Lead designer Hideo Komuro envisioned the FX as a “cool fusion,” melding the robust lower body of an SUV with the sleek, sophisticated upper profile of a sports coupe. A defining feature of the FX’s design is the “Dynamic Arch”—a striking window line inspired by the curvature of a traditional Japanese bow, exuding motion and energy even when the vehicle is stationary.
Komuro and his team drew inspiration from unexpected sources. The roofline and upper body design were influenced by a wire-framed pavilion, whose structural tension and spacious elegance sparked the FX’s dynamic and airy appearance. Komuro also credits Shiro Kuramata, a renowned Japanese designer, for inspiring the vehicle’s minimalist exterior. “Kuramata’s ability to create surprises by introducing a single focal element into simplicity greatly influenced my approach,” he shared.
The FX’s rear hatch embodies this philosophy, with a crescent-shaped lower rear window that serves as both a design accent and a functional feature. The subtle dip in the glass, inspired by the neckline of a traditional Japanese kimono, enhances rear visibility while adding a touch of elegance.
This seamless blend of artistry and utility has cemented the FX’s place as a cornerstone in INFINITI’s history, showcasing the brand’s commitment to combining Japanese craftsmanship, daring design, and innovation.
As we celebrate INFINITI’s legacy, the FX stands as a reminder of how bold ideas and thoughtful design can redefine automotive segments, paving the way for future generations of luxury vehicles.
Elevate Your INFINITI with a Unique Satin Finish
At INFINITI of South Atlanta, we want to make sure you love your new INFINITI more than we do. Starting this month, when you purchase a new vehicle, you have the option to add an upgraded paint finish to your vehicle. Our current showcase is the Semi PPF Satin Finish, which adds just the right amount of elevation to make your INFINITI as luxurious as possible.
The Semi PPF Satin Finish offers a perfect blend of matte and gloss finishes, delivering a semi-gloss look that beautifully highlights a vehicle’s body lines and contours. This unique finish provides a sleek, understated sheen, giving cars a modern and sophisticated appearance with added depth and richness. Its versatile aesthetic makes it a popular choice among car owners who want a refined yet durable finish that enhances both style and protection. Our package also includes blacked out emblems throughout the exterior.
Paint Protection Film (PPF) acts as an invisible shield, designed to maintain your vehicle’s like-new appearance for years to come. With self-healing properties, the film provides long-lasting defense against paint chips and scratches. Since a vehicle is one of the most significant purchases many people make, protecting that investment has never been simpler or more effective.
In celebration of INFINITI’s 35th anniversary, we take a nostalgic look back at one of its most daring designs—the J30 sedan. Launched in 1992, the J30 embodied INFINITI’s commitment to innovative design, boldly breaking away from the conventional styles of its time.
At a time when many sedans featured boxy, angular shapes, INFINITI set out to create something refreshingly different with the J30. Described as a model that would “break away from the tyranny of the wedge,” the J30’s sleek and flowing lines offered a stylish alternative to the typical designs of the early ’90s.
The North American brochure for the J30 captured this idea, describing the model as “A car that reflects, rather than defines, the personality of its owner.” This sentiment, along with INFINITI’s unique approach to marketing the J30, set the car apart. Prior to its arrival in showrooms, potential buyers were invited to receive a free VHS videocassette titled A Curious Journey and a “personal guest drive,” offering an unconventional introduction to the luxury sedan.
One of the standout aspects of the J30 is its connection to Alfonso Albaisa, now Senior Vice President of Global Design at INFINITI. The J30 was the first full-model design program Albaisa worked on, and his involvement with the project has become a defining moment in his career. Albaisa was part of the team at Nissan Design International (now Nissan Design America) in La Jolla, California, where the J30 was conceived. The goal was to cut through the crowded sedan market with a design that was deliberately provocative, particularly in the rear, which remains one of the most distinctive features of the J30 to this day.
The bold design of the J30’s rear end was inspired by an unlikely source—a luxury yacht project that Albaisa was also working on at the time. The yacht, named Motali, influenced the arched, flowing lines that Albaisa incorporated into the J30’s design. This cross-disciplinary approach helped the J30 stand out from its competitors, making it a true icon of its time.
Reflecting on the design process, Albaisa recalls how Motali’s sleek, tapered stern helped inspire the unique rear design of the J30. “While working on Motali, I was drawing arched lines that crossed over side to side, and our studio director encouraged me to apply that concept to the J30. It was a game changer,” Albaisa said.
Though the J30 was only in production for a single generation from 1992 to 1997, its bold design and unique features left a lasting impact on INFINITI’s design philosophy. The spirit of innovation, and the idea of channeling nature’s beauty into automotive design, continues to shape INFINITI vehicles today.
As INFINITI marks 35 years of daring design and innovation, the J30 remains a symbol of the brand’s commitment to pushing boundaries and rethinking what luxury sedans could be. Its legacy lives on in the creative approaches that continue to define INFINITI’s global design team.
What’s new: Model year 2025 INFINITI lineup
New year, new INFINITI. INFINITI’s 2025 lineup is anchored by the debut of the all-new QX80 luxury SUV, which is joined by updates to the QX60, QX55, and QX50 crossovers. Here’s a closer look at the standout features and changes across the range:
2025 INFINITI QX80
The new QX80 sets a new benchmark in the full-size luxury SUV category with its striking design, incorporating the latest INFINITI Artistry in Motion language.
Highlights include:
- Design: The updated QX80 features the newest INFINITI double-arch grille and an illuminated INFINITI emblem.
- Performance: Powered by a new twin-turbo V6 engine, with available Electronic Air Suspension and Dynamic Digital Suspension for an enhanced driving experience.
- Innovations: Exclusive technologies include the Invisible Hood View and Front Wide View camera systems, Biometric Cooling, and a 24-speaker Klipsch® Reference Premiere Audio System.
- Comfort: Luxury extends to all three rows with available massaging second-row seats and heated third-row seats.
2025 INFINITI QX60
The QX60 adds a new Black Edition package and improves performance:
- Black Edition: Includes gloss black 20-inch wheels, roof rails, grille surround, and exterior emblems, with illuminated kickplates and Welcome Lighting.
- Engine: The 2.0-liter Variable Compression Turbo (VC-Turbo) engine now delivers 268 horsepower and 286 lb-ft of torque, enhancing fuel efficiency to 22 mpg city / 28 mpg highway (front-wheel drive) and 22 mpg city / 27 mpg highway (all-wheel drive).
- Towing: The QX60 AUTOGRAPH retains a towing capacity of up to 6,000 pounds.
- Features: Enhanced standard features on the LUXE grade include a new key fob and a Bose® Performance-series 17-speaker sound system.
2025 INFINITI QX50
The QX50 simplifies its model range while adding standard features:
- Model Range: Now available in three grades—PURE, LUXE, and SPORT.
- All-Wheel Drive: Intelligent All-Wheel Drive is standard across all grades.
INFINITI Premium Care
All 2025 models come with INFINITI Premium Care, an integrated maintenance program covering up to three years or the vehicle’s designated mileage period, whichever comes first. Participating retailers may also offer INFINITI Valet for pickup and delivery of your vehicle.
For pricing, availability, and more information on the entire INFINITI lineup, click here .
INFINITI made a grand return to Pebble Beach™ Automotive Week and the Pebble Beach Concours d’Elegance® to celebrate 35 years of groundbreaking design and showcase its Japanese heritage. Since 1989, INFINITI has redefined automotive luxury with designs that embody thoughtful hospitality and bold innovation.
Highlights include:
- Q45 Sedan: INFINITI’s luxury debut, combining dramatic styling with a spacious, driver-focused interior.
- FX50 Crossover: Debuting in 2003, the FX’s aggressive look and performance-oriented design have made it a favorite among enthusiasts.
- QX80 SUV: The latest in INFINITI’s design evolution, featuring a striking double-arch grille, an illuminated emblem, and advanced welcome features like the Light Path and automatic door handles.
- Japanese Automotive Invitational (JAI)
In partnership with MotorTrend, INFINITI presents the Japanese Automotive Invitational (JAI) for the fifth year. This showcase celebrates Japanese automotive culture with an impressive lineup of classic and modern vehicles, including:
- 2003 INFINITI FX 45
- 1991 INFINITI M30
- 1969 Datsun 2000
- 1971 Nissan Hakosuka GTR
- 1980 Nissan Patrol
- 1999 Built By Legends R34
- 1997 Nissan Stagea Autech Version 260RS
- 1991 Nissan Figaro
Alfonso Albaisa, Senior Vice President for Global Design at Nissan Motor Corporation, awarded the “Honorary Medallion” for outstanding design innovation and cultural impact.
The Quail: All-New 2025 QX80 & QX60
At The Quail, guests were able to explore the latest INFINITI models, including the all-new QX80 and QX60, highlighting the brand’s commitment to cutting-edge design, luxury, and technology.
Charity and Media Center Sponsor
INFINITI continues its 18-year tradition of supporting local charities with a donation of the all-new 2025 INFINITI QX80 AUTOGRAPH. This vehicle was featured in a charity drawing benefiting the Salinas Valley Health Foundation and Seneca Family of Agencies during Concours Sunday.
As the highly anticipated 2025 INFINITI QX80 prepares to hit U.S. retailers, our team in Japan is working tirelessly to bring this new model to life. Production of the all-new QX80 is already in full swing at our Kyushu plant, located in southwestern Japan. Since the launch of the second generation (formerly the QX56) in 2010, this facility has employed over 3,000 local workers and has undergone significant upgrades in anticipation of this latest model.
The plant’s recent overhaul included reskilling team members to ensure they’re equipped to handle the advanced features and sophisticated design of the new QX80, marking a new era for INFINITI.
General Foreman Akira Kiyota, who has been instrumental in the QX80’s development since the prototype phase, shared, “Seeing the all-new QX80 roll out of the plant fills me with immense pride, especially after working on this model for nearly 15 years.”
The 2025 INFINITI QX80 is set to impress with its commanding design, luxurious three-row seating, cutting-edge technology, and an exceptional driving experience. It will be available at U.S. retailers this month, with other regions following later in the year.
Click here to be one of the first to snag your very own.
INFINITI continues to elevate the standard of luxury and quality in the automotive industry, as evidenced by its impressive performance in the J.D. Power 2024 U.S. Initial Quality StudySM (IQS). This year, INFINITI has surged ahead by 15 ranking positions, securing the fourth spot in the premium market. Notably, the 2024 INFINITI QX80 luxury SUV has been recognized as the highest ranked for initial quality in the Large Premium SUV segment.
With a remarkable score of 187 problems per 100 vehicles (PP100), INFINITI has surpassed the premium brand industry average of 232 PP100 and shown significant improvement from its previous performance in the 2023 IQS.
Bob Welby, senior director of Operations at INFINITI USA, expressed gratitude for the recognition: “INFINITI has always led the way in delivering value and convenience to our clients, and we are honored to be acknowledged for our commitment to quality by such a respected industry authority. The client remains central to everything we do, and as we embark on a product renaissance highlighted by the launch of the all-new QX80, we are focused on enhancing our luxury client service approach to enrich the entire ownership experience.”
The J.D. Power Initial Quality Study evaluates vehicle quality based on feedback from purchasers and lessees within the first 90 days of ownership. Participants report on 227 potential issues across 10 categories, including infotainment, driving assistance, powertrain, and more. This year, the study also incorporates data from dealership repair visits, providing a comprehensive view of initial vehicle quality.
The QX80 stands as INFINITI’s flagship model, offering a blend of serene comfort and formidable capability in the full-size luxury SUV segment. The upcoming 2025 QX80, arriving at retailers in July, promises a commanding presence with its sophisticated design, first-class hospitality across all three rows of seating, seamless technology integration, and a rewarding driving experience that embodies INFINITI’s commitment to luxury and performance.
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