Something extraordinary is unfolding
Celebrating 35 Years with the Pioneering INFINITI FX

As INFINITI marks 35 years of redefining automotive luxury, we turn the spotlight on the FX, a model that not only helped pioneer the coupe-crossover segment but also showcased the brand’s bold, innovative spirit. Debuting at retailers across North America in early 2003, the FX was a revolutionary blend of aggressive styling, thrilling performance, and luxury comfort, setting a new benchmark for what SUVs could achieve.
Lead designer Hideo Komuro envisioned the FX as a “cool fusion,” melding the robust lower body of an SUV with the sleek, sophisticated upper profile of a sports coupe. A defining feature of the FX’s design is the “Dynamic Arch”—a striking window line inspired by the curvature of a traditional Japanese bow, exuding motion and energy even when the vehicle is stationary.
Komuro and his team drew inspiration from unexpected sources. The roofline and upper body design were influenced by a wire-framed pavilion, whose structural tension and spacious elegance sparked the FX’s dynamic and airy appearance. Komuro also credits Shiro Kuramata, a renowned Japanese designer, for inspiring the vehicle’s minimalist exterior. “Kuramata’s ability to create surprises by introducing a single focal element into simplicity greatly influenced my approach,” he shared.
The FX’s rear hatch embodies this philosophy, with a crescent-shaped lower rear window that serves as both a design accent and a functional feature. The subtle dip in the glass, inspired by the neckline of a traditional Japanese kimono, enhances rear visibility while adding a touch of elegance.
This seamless blend of artistry and utility has cemented the FX’s place as a cornerstone in INFINITI’s history, showcasing the brand’s commitment to combining Japanese craftsmanship, daring design, and innovation.
As we celebrate INFINITI’s legacy, the FX stands as a reminder of how bold ideas and thoughtful design can redefine automotive segments, paving the way for future generations of luxury vehicles.
Elevate Your INFINITI with a Unique Satin Finish

At INFINITI of South Atlanta, we want to make sure you love your new INFINITI more than we do. Starting this month, when you purchase a new vehicle, you have the option to add an upgraded paint finish to your vehicle. Our current showcase is the Semi PPF Satin Finish, which adds just the right amount of elevation to make your INFINITI as luxurious as possible.
The Semi PPF Satin Finish offers a perfect blend of matte and gloss finishes, delivering a semi-gloss look that beautifully highlights a vehicle’s body lines and contours. This unique finish provides a sleek, understated sheen, giving cars a modern and sophisticated appearance with added depth and richness. Its versatile aesthetic makes it a popular choice among car owners who want a refined yet durable finish that enhances both style and protection. Our package also includes blacked out emblems throughout the exterior.
Paint Protection Film (PPF) acts as an invisible shield, designed to maintain your vehicle’s like-new appearance for years to come. With self-healing properties, the film provides long-lasting defense against paint chips and scratches. Since a vehicle is one of the most significant purchases many people make, protecting that investment has never been simpler or more effective.

In celebration of INFINITI’s 35th anniversary, we take a nostalgic look back at one of its most daring designs—the J30 sedan. Launched in 1992, the J30 embodied INFINITI’s commitment to innovative design, boldly breaking away from the conventional styles of its time.
At a time when many sedans featured boxy, angular shapes, INFINITI set out to create something refreshingly different with the J30. Described as a model that would “break away from the tyranny of the wedge,” the J30’s sleek and flowing lines offered a stylish alternative to the typical designs of the early ’90s.
The North American brochure for the J30 captured this idea, describing the model as “A car that reflects, rather than defines, the personality of its owner.” This sentiment, along with INFINITI’s unique approach to marketing the J30, set the car apart. Prior to its arrival in showrooms, potential buyers were invited to receive a free VHS videocassette titled A Curious Journey and a “personal guest drive,” offering an unconventional introduction to the luxury sedan.
One of the standout aspects of the J30 is its connection to Alfonso Albaisa, now Senior Vice President of Global Design at INFINITI. The J30 was the first full-model design program Albaisa worked on, and his involvement with the project has become a defining moment in his career. Albaisa was part of the team at Nissan Design International (now Nissan Design America) in La Jolla, California, where the J30 was conceived. The goal was to cut through the crowded sedan market with a design that was deliberately provocative, particularly in the rear, which remains one of the most distinctive features of the J30 to this day.
The bold design of the J30’s rear end was inspired by an unlikely source—a luxury yacht project that Albaisa was also working on at the time. The yacht, named Motali, influenced the arched, flowing lines that Albaisa incorporated into the J30’s design. This cross-disciplinary approach helped the J30 stand out from its competitors, making it a true icon of its time.
Reflecting on the design process, Albaisa recalls how Motali’s sleek, tapered stern helped inspire the unique rear design of the J30. “While working on Motali, I was drawing arched lines that crossed over side to side, and our studio director encouraged me to apply that concept to the J30. It was a game changer,” Albaisa said.
Though the J30 was only in production for a single generation from 1992 to 1997, its bold design and unique features left a lasting impact on INFINITI’s design philosophy. The spirit of innovation, and the idea of channeling nature’s beauty into automotive design, continues to shape INFINITI vehicles today.
As INFINITI marks 35 years of daring design and innovation, the J30 remains a symbol of the brand’s commitment to pushing boundaries and rethinking what luxury sedans could be. Its legacy lives on in the creative approaches that continue to define INFINITI’s global design team.
What’s new: Model year 2025 INFINITI lineup
New year, new INFINITI. INFINITI’s 2025 lineup is anchored by the debut of the all-new QX80 luxury SUV, which is joined by updates to the QX60, QX55, and QX50 crossovers. Here’s a closer look at the standout features and changes across the range:
2025 INFINITI QX80
The new QX80 sets a new benchmark in the full-size luxury SUV category with its striking design, incorporating the latest INFINITI Artistry in Motion language.
Highlights include:
- Design: The updated QX80 features the newest INFINITI double-arch grille and an illuminated INFINITI emblem.
- Performance: Powered by a new twin-turbo V6 engine, with available Electronic Air Suspension and Dynamic Digital Suspension for an enhanced driving experience.
- Innovations: Exclusive technologies include the Invisible Hood View and Front Wide View camera systems, Biometric Cooling, and a 24-speaker Klipsch® Reference Premiere Audio System.
- Comfort: Luxury extends to all three rows with available massaging second-row seats and heated third-row seats.
2025 INFINITI QX60
The QX60 adds a new Black Edition package and improves performance:
- Black Edition: Includes gloss black 20-inch wheels, roof rails, grille surround, and exterior emblems, with illuminated kickplates and Welcome Lighting.
- Engine: The 2.0-liter Variable Compression Turbo (VC-Turbo) engine now delivers 268 horsepower and 286 lb-ft of torque, enhancing fuel efficiency to 22 mpg city / 28 mpg highway (front-wheel drive) and 22 mpg city / 27 mpg highway (all-wheel drive).
- Towing: The QX60 AUTOGRAPH retains a towing capacity of up to 6,000 pounds.
- Features: Enhanced standard features on the LUXE grade include a new key fob and a Bose® Performance-series 17-speaker sound system.
2025 INFINITI QX50
The QX50 simplifies its model range while adding standard features:
- Model Range: Now available in three grades—PURE, LUXE, and SPORT.
- All-Wheel Drive: Intelligent All-Wheel Drive is standard across all grades.
INFINITI Premium Care
All 2025 models come with INFINITI Premium Care, an integrated maintenance program covering up to three years or the vehicle’s designated mileage period, whichever comes first. Participating retailers may also offer INFINITI Valet for pickup and delivery of your vehicle.
For pricing, availability, and more information on the entire INFINITI lineup, click here .
INFINITI made a grand return to Pebble Beach™ Automotive Week and the Pebble Beach Concours d’Elegance® to celebrate 35 years of groundbreaking design and showcase its Japanese heritage. Since 1989, INFINITI has redefined automotive luxury with designs that embody thoughtful hospitality and bold innovation.
Highlights include:
- Q45 Sedan: INFINITI’s luxury debut, combining dramatic styling with a spacious, driver-focused interior.
- FX50 Crossover: Debuting in 2003, the FX’s aggressive look and performance-oriented design have made it a favorite among enthusiasts.
- QX80 SUV: The latest in INFINITI’s design evolution, featuring a striking double-arch grille, an illuminated emblem, and advanced welcome features like the Light Path and automatic door handles.
- Japanese Automotive Invitational (JAI)
In partnership with MotorTrend, INFINITI presents the Japanese Automotive Invitational (JAI) for the fifth year. This showcase celebrates Japanese automotive culture with an impressive lineup of classic and modern vehicles, including:
- 2003 INFINITI FX 45
- 1991 INFINITI M30
- 1969 Datsun 2000
- 1971 Nissan Hakosuka GTR
- 1980 Nissan Patrol
- 1999 Built By Legends R34
- 1997 Nissan Stagea Autech Version 260RS
- 1991 Nissan Figaro
Alfonso Albaisa, Senior Vice President for Global Design at Nissan Motor Corporation, awarded the “Honorary Medallion” for outstanding design innovation and cultural impact.
The Quail: All-New 2025 QX80 & QX60
At The Quail, guests were able to explore the latest INFINITI models, including the all-new QX80 and QX60, highlighting the brand’s commitment to cutting-edge design, luxury, and technology.
Charity and Media Center Sponsor
INFINITI continues its 18-year tradition of supporting local charities with a donation of the all-new 2025 INFINITI QX80 AUTOGRAPH. This vehicle was featured in a charity drawing benefiting the Salinas Valley Health Foundation and Seneca Family of Agencies during Concours Sunday.
As the highly anticipated 2025 INFINITI QX80 prepares to hit U.S. retailers, our team in Japan is working tirelessly to bring this new model to life. Production of the all-new QX80 is already in full swing at our Kyushu plant, located in southwestern Japan. Since the launch of the second generation (formerly the QX56) in 2010, this facility has employed over 3,000 local workers and has undergone significant upgrades in anticipation of this latest model.
The plant’s recent overhaul included reskilling team members to ensure they’re equipped to handle the advanced features and sophisticated design of the new QX80, marking a new era for INFINITI.
General Foreman Akira Kiyota, who has been instrumental in the QX80’s development since the prototype phase, shared, “Seeing the all-new QX80 roll out of the plant fills me with immense pride, especially after working on this model for nearly 15 years.”
The 2025 INFINITI QX80 is set to impress with its commanding design, luxurious three-row seating, cutting-edge technology, and an exceptional driving experience. It will be available at U.S. retailers this month, with other regions following later in the year.
Click here to be one of the first to snag your very own.
INFINITI continues to elevate the standard of luxury and quality in the automotive industry, as evidenced by its impressive performance in the J.D. Power 2024 U.S. Initial Quality StudySM (IQS). This year, INFINITI has surged ahead by 15 ranking positions, securing the fourth spot in the premium market. Notably, the 2024 INFINITI QX80 luxury SUV has been recognized as the highest ranked for initial quality in the Large Premium SUV segment.
With a remarkable score of 187 problems per 100 vehicles (PP100), INFINITI has surpassed the premium brand industry average of 232 PP100 and shown significant improvement from its previous performance in the 2023 IQS.
Bob Welby, senior director of Operations at INFINITI USA, expressed gratitude for the recognition: “INFINITI has always led the way in delivering value and convenience to our clients, and we are honored to be acknowledged for our commitment to quality by such a respected industry authority. The client remains central to everything we do, and as we embark on a product renaissance highlighted by the launch of the all-new QX80, we are focused on enhancing our luxury client service approach to enrich the entire ownership experience.”
The J.D. Power Initial Quality Study evaluates vehicle quality based on feedback from purchasers and lessees within the first 90 days of ownership. Participants report on 227 potential issues across 10 categories, including infotainment, driving assistance, powertrain, and more. This year, the study also incorporates data from dealership repair visits, providing a comprehensive view of initial vehicle quality.
The QX80 stands as INFINITI’s flagship model, offering a blend of serene comfort and formidable capability in the full-size luxury SUV segment. The upcoming 2025 QX80, arriving at retailers in July, promises a commanding presence with its sophisticated design, first-class hospitality across all three rows of seating, seamless technology integration, and a rewarding driving experience that embodies INFINITI’s commitment to luxury and performance.
The All-New 2025 INFINITI QX80 Arrives this Summer
The well-awaited arrival of the all-new 2025 QX80 is almost here. The redesigned flagship model is set to redefine luxury in the SUV segment with its commanding presence and sophisticated design. Scheduled to arrive at INFINITI of South Atlanta by the end of July, the QX80 starts at an MSRP of $82,450.
Luxury Redefined
Crafted with INFINITI’s Artistry in Motion design language, the QX80 blends exceptional craftsmanship with a minimalist aesthetic. The exterior features a front grille inspired by bamboo forests and taillights that reflect light like rippled water. Inside, the cabin exudes elegance with available semi-aniline leather upholstery and open-pore ash wood trim detailed with laser-cut metal inlays. Personalized Ambient Lighting with 64 colors and available massaging seats in the first and second rows enhance comfort and luxury.
Advanced Technology
The QX80 integrates cutting-edge technology to enhance every aspect of the driving experience. It includes the innovative Invisible Hood View and Ultra Wide View mode, which utilize multiple camera systems to provide enhanced visibility and maneuverability. Google built-in brings seamless connectivity with Google Maps and other apps directly to the touchscreen infotainment system. For audiophiles, Klipsch® audio systems deliver immersive sound through a 24-speaker Reference Premiere system available on SENSORY and AUTOGRAPH grades.
Performance and Capability
Under the hood, the QX80 boasts a 3.5-liter twin-turbocharged engine, delivering 450 horsepower and 516 lb-ft of torque paired with a responsive 9-speed automatic transmission. Dynamic Digital Suspension and Electronic Air Suspension adapt to varying terrain and driving conditions, ensuring a smooth ride and confident handling.
Tailored to Suit Every Need
Available in four distinct grades—PURE, LUXE, SENSORY, and AUTOGRAPH—the QX80 caters to diverse preferences and requirements. Key features across the range include INFINITI InTouch® with dual 14.3-inch screens, ProPILOT Assist for enhanced driver assistance, and a Motion-activated liftgate for convenience.
With its unparalleled blend of luxury, technology, and performance, the 2025 INFINITI QX80 sets a new benchmark in the world of premium SUVs. Whether you’re seeking elegance, capability, or advanced connectivity, the QX80 promises an extraordinary driving and ownership experience.
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Inside the Reimagined INFINITI QX80
The all-new 2025 INFINITI QX80
The all-new 2025 INFINITI QX80 marks a significant evolution in INFINITI’s design philosophy, blending advanced technology with exquisite craftsmanship. As we prepare for the 2025 QX80 to arrive here at INFINITI of South Atlanta, take a look at what makes the QX80 a work of art.
Bold Exterior Design
The QX80 boasts a bold and confident posture, characterized by strong lines and well-defined proportions. Its anti-wedge profile, featuring a long, nearly flat hood and crisp shoulder lines, projects a sleek sense of motion. The newest iteration of the signature INFINITI double-arch grille, inspired by the organic shapes of a bamboo forest, hints at a powerful driving experience.
Lighting elements are meticulously positioned to define a strong face for the QX80. Narrow, multi-element LED daytime running lights flanking the upper grille complement the illuminated INFINITI emblem, which now features a more three-dimensional appearance. Discreet air curtain vents at the lower corners of the front fascia enhance aerodynamics around the wheel wells.
Sleek Profile and Rear Design
The sleek, minimalist profile of the QX80 includes flush door handles that present themselves when the vehicle is unlocked, contributing to a cleaner appearance and improved aerodynamic performance. Harmonious character lines and blacked-out door pillars further enhance its sleek look.
At the rear, a full-width LED lighting element with a segmented design and over 300 LEDs draws the eye. Inspired by the tranquil reflections of light on water, these lights illuminate in a vibrant red, adding a touch of elegance to the vehicle’s rear.
The all-new QX80 offers seven striking body paint colors, highlighted by a new INFINITI color called Dynamic Metal. This hue, developed over six years, provides a liquid metal feel that emphasizes the QX80’s body surfaces and dramatically changes based on viewing angle.
A Welcoming Experience
In keeping with the Japanese principle of thoughtful hospitality, the QX80 features a dramatic welcome sequence. When approaching the vehicle with the key fob, the flush door handles automatically extend. Upon unlocking, the INFINITI emblem and individual elements in the DRLs illuminate, culminating in the INFINITI Light Path – a stunning projection on the ground featuring the INFINITI wordmark and wing-like geometric shapes.
Luxurious and Functional Interior
The interior of the QX80 is inspired by Japanese culture and the principle of miyabi, referencing the use of layered, soft materials and the seamless integration of technology. Soft-touch materials, leather appointments, wood trims, suede, and laser-cut metal inlays combine with high-tech items like touchscreens to create an atmosphere of luxury and functionality.
A standard panoramic moonroof with one-touch open/close and a power-sliding sunshade allows natural light into the cabin. The dashboard features two 14.3-inch displays, with a configurable meter for the driver offering views such as Classic, Elegant, and Enhanced. The center INFINITI InTouch® display can be operated via an ergonomically positioned jog wheel or by touch.
The QX80 also offers an available color head-up display and Google built-in, providing updated Google Maps and access to apps via Google Play. A separate 9-inch touchscreen controls climate functions and seating operations, while sleek push buttons shift the transmission, freeing up space for cupholders and storage.
Cutting-Edge Technology
The QX80 incorporates the latest in camera and image processing technology, including Front Wide View and Invisible Hood View, which project images onto the in-car displays to aid in navigating tight spaces. The 3D Around View® Monitor with Moving Object Detection provides eight pre-selected angles for a comprehensive view of the vehicle’s surroundings.
The Smart Rear View Mirror and INFINITI Dash Cam Recorder enhance safety and convenience, while the In-Car Camera offers a view of the second-row seats or allows for remote checks via the INFINITI smartphone app.
Superior Ride and Handling
Equipped with rear-wheel drive or INFINITI All-mode 4WD, the QX80 offers a drive mode selector with settings such as Standard, Eco, Sport, Snow, Tow, and Personal. Available Electronic Air Suspension and Dynamic Digital Suspension refine the ride, providing smoother lane changes and enhanced ride quality.
Enhanced Driver Assistance
The QX80 includes an extensive list of standard driver assistance technologies, such as Predictive Forward Collision Warning, Automatic Emergency Braking, Blind Spot Warning, and Lane Departure Prevention. ProPILOT Assist 1.1 is standard, combining Intelligent Cruise Control with steering assistance, while ProPILOT Assist 2.1, available on LUXE and SENSORY and standard on AUTOGRAPH, allows for hands-free driving in certain freeway scenarios.
The all-new 2025 INFINITI QX80 is a testament to INFINITI’s commitment to innovation, luxury, and exceptional design, making it a standout choice for discerning drivers. Set to arrive later this year,
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At INFINITI of South Atlanta, we’re always enhancing our sales approach to better serve our valued clients. Starting with our INFINITI NOW Pick-up & Delivery Service – a convenient option that brings the car-buying experience directly to you, wherever you are in Metro Atlanta. Say goodbye to the hassle of adjusting your schedule or battling Atlanta traffic.
Indulge in luxury on your terms with the simplest and most hassle-free way to receive your new car or SUV – all from the comfort of your home. Browse our extensive inventory, complete the necessary steps online with a click of the ‘Get Best Deal’ button, and then schedule a convenient time for delivery. Our knowledgeable INFINITI Specialists will assist you every step of the way, handling insurance, registration, and contract details seamlessly.
When your vehicle arrives, one of our team members will personally present it to you, address any inquiries you may have, and assist you in customizing your new ride. Afterward, we’ll either drive your trade-in or lease return back to the dealership or arrange for a Lyft ride home at your convenience.
>Not looking to purchase quite yet? Our test drive option allows you to explore your chosen vehicle in your own surroundings, with no pressure to make a purchase on the spot. We’ll bring any car to you, stress-free.
At INFINITI of South Atlanta, we’re committed to delivering a luxurious experience tailored to you. Click here to begin your journey today!
