Something extraordinary is unfolding

Limited time offer count down timer
Infinity in Japan style city

While all of us here at INFINITI of South Atlanta are anxiously awaiting delivery of the all-new QX60, it seems that everyone else is too. In today’s market, the SUV is the most popular line of vehicles – and the most competitive. That’s why this year, INFINITI decided to jump to the top of the list.

The QX60 itself is not a new vehicle to the INFINITI lineup, but the redesigned 2022 model brings a brand new look that includes our popular ‘floating roof’ design, 20-inch wheels, and LED lights to bring this vehicle to life at any time of the day or night. The tinted back windows and upgraded color selection is just the cherry on top.

Within the QX60 is an assortment of amenities that will make every driver wonder how they enjoyed the road without them. Both driver and front passenger can enjoy heated, ventilated, and optional massage seats, with the second row of passengers finding themselves in captain’s chairs with space for a center console. On the dashboard is a 12.3-inch Interactive Touchscreen Display that can feature navigation, real-time traffic information, and integrated Apple CarPlay and Android OS. We’ve even added the option of turning your QX60 into a Wifi hotspot.

Of course, it wouldn’t be an INFINITI if it didn’t have top-notch safety features. Stay safe with features such as Forward Collision Warning, Automatic Emergency Braking, Automatic High Beams, Blind Spot Monitor with Lane Assist, and a full 360 degree camera system. Take away the stress of driving with family and friends or adventuring on your own.

Already in-love with the QX60? Click here
to pre-order your own!

INFINITI QX60

The end of 2021 saw the debut of the newly redesigned INFINITI QX60 – a long-time favorite updated to fit the modern lifestyle that includes anything from school runs, to meetings on the go, to effortless family road trips. In an effort to build a three-row luxury SUV fit to conquer life in style, INFINITI released a four-part short film series – “The Voices of QX60: Meet the Women Who Powered the All-New QX60.” This film series brings to life the women behind the QX60 redesign.

INFINITI Senior Design Manager Michelle Christensen talks through her role as lead designer for the QX60 Monograph concept – the 2022 QX60’s inspiration. Christensen discusses the confidence found in the QX60 proportions and stance that bring together the overall signature QX60 aesthetic.

Director for Pricing and Incentives and Model Line Management Trisha Jung shares her busy career and need for a vehicle such as the QX60. Producing an intuitive vehicle that meets owners’ demands such as herself became the driving force behind the QX60 production.

In Japan, INFINITI Color Designer Sayuri Nakashima goes over her color and material selection – chosen to help enhance the QX60’s serene cabin. In a perfect compliment to the stunning QX60 exterior, Nakashima was inspired by both nature and Japanese design, pulled together with organic shapes to project confidence and poise anywhere on the road.

In the U.S., Durability Test Engineer Heather Kniep discusses her role in testing the QX60’s confident and new all-wheel-drive system. Not only was thorough attention to detail critical in the QX60’s development, Kniep says her passion for engineering and cars shines through in the product that she’s proud to be a part of.

Click here to watch all four parts of The Voices of QX60 and discover to process behind the redesigned 2022 QX60.

Happy people -cafe-discussion

Four ways you can fight back against SAD.
When the weather grows colder and the days get shorter, you may notice a sudden and jarring decline in energy, concentration and mood. If you find yourself changing in an undesired way when winter weather arrives, you may be one of the 4 – 6 percent of Americans who the American Academy of Family Physicians associate with suffering from Seasonal Affective Disorder (SAD). According to MayoClinic.org, SAD is brought about by reduced exposure to sunlight, which can disrupt the body’s circadian rhythm and lead to imbalances of serotonin and melatonin. These factors can lead to issues
with the sleep cycle, which creates fatigue, and can create chemical imbalances that can lead to irritability, anxiety and depression. Fortunately, there are steps that one can take to aid in the fight against Seasonal Affective Disorder. If your mood tends to change in the winter, then consider the following remedies.

  1. Dietary
    A great means to getting your mood back on track is to be more meticulous about the foods you eat during the winter. According to Prevention.com, SAD may trigger cravings for sweet and simple carbohydrates, but giving into those cravings can create energy spikes that ultimately only worsen energy and mood issues. To combat this, it is recommended that those affected by SAD eat balanced meals that include proteins and colorful vegetables. Specifically, foods with omega-3 and vitamin D are surefire ways to battle off seasonal depression. WebMD.com also recommends checking your
    coffee intake. While caffeine provides a necessary boost to get through the day, it is also a natural serotonin suppressant. To ensure that you feel refreshed all day long, save coffee for after meals and drink plenty of water throughout the day.
  2. Dawn simulators
    Time.com lists dawn simulators as one of the top methods for combatting SAD. Operating in the place of a traditional alarm clock, a dawn simulator or wake-up light gradually increases its light’s intensity in the morning in a manner that simulates the sunrise. Rather than jarring you awake, this method allows your body to prepare itself to wake up more steadily, which helps to provide an internal balance and ensure that you wake up feeling rested.
  3. Exercise
    Working hand-in-hand with the idea of treating your body better is the concept of exercise. RealSimple.com cites a 2005 Harvard University study that revealed the effectiveness of exercising consistently in fighting symptoms of depression. Whether you enjoy walking, jogging, yoga, martial arts or lifting weights, exercising for a cumulative three hours a week is a great way to get in better shape and boost your brain’s production of mood-boosting neurotransmitters.
  4. Take a break
    If you have vacation days to use, there is no better time to get away than in the dreary winter months. Time.com recommends planning a trip to a warmer climate in order to boost your vitamin D levels and improve mood with the natural excitement of being in a new place. Doing so will not only help motivate you in the days prior to leaving, but it will also create a hangover effect that can stick with you long after you have returned to your routine.

Seasonal Affective Disorder is a real issue that plagues many people, but it does not have to control your mood. If you believe that you suffer from SAD, consider taking the aforementioned steps and other appropriate measures to fight back and reclaim your happiness.

This article is presented by INFINITI of South Atlanta in Union City, GA.

2022 INFINITI QX80

See why the QX80 is luxury on wheels.

Have you ever stopped to think just how far the car key has come? While it’s something we’re all familiar with (mostly tracking down the lost car keys), it’s changed more than you may realize.

A design and engineering triumph, the QX80 exudes luxury from every angle. It’s generously equipped with thoughtful touches, with plenty of room to grow in. QX80 is designed to handle all of life’s roads, so you can make memories with style and grace.

It is lavishly harnessed with accommodating touches, starting with rich textures and intuitive controls. The interior uses the finest materials, posh appearance, and intuitive tech for luxury and efficiency. The new model flaunts a striking 12.3-inch touchscreen with appealing attributes like wireless Apple CarPlay. A remodeled HVAC control panel is rife with knobs and buttons that strike as sophisticated and are more user-friendly than before. Equipped with standard second-row captain’s chairs, the QX80 can easily be exchanged for a three-seat bench. The plentiful interior cubicle
space can hold ample luggage behind the third row compared to identically sized competitors.

While luxury is a must with an INFINITI, your safety comes first. The QX80 is designed with next-gen safety technology, including a 360° approach. Tech-friendly safety features like blind-spot monitoring, forward collision warning, and an all-around-view camera will help you stay safe as you drive. Available INFINITI All-Mode 4WD® automatically adjusts QX80’s traction to adapt to unpredictable weather and rough roads.

Click to explore our extensive 2022 QX80 inventory today to see if this model is the right INFINITI for you.

car key

For decades, mechanical car keys dominated the industry. Now they’re nearly extinct.

Have you ever stopped to think just how far the car key has come? While it’s something we’re all familiar with (mostly tracking down the lost car keys), it’s changed more than you may realize.

In 1949, Chrysler unveiled the first car key that could start the engine all on its own. Before this, the key was merely used as a lock of sorts to control the electrical circuit. Now, people could use their key to start the entire vehicle all at once. Shortly after in 1965, Ford became the first to introduce double-sided keys, allowing the key to be inserted while facing either way. While this seems like the basic form today, it was quite the revolutionary moment for a while. This was also around the time that locking a vehicle’s doors with the key became available – prior to
this, vehicles required two sets of keys.

The 1990’s became the largest evolution point, allowing for the key fob to come into play. Now, not only could you start and lock your doors with one key, you could unlock your vehicle from a distance using a receiver. As the technology developed, we started seeing new capabilities, such as opening the trunk and starting the engine remotely.

Now, the mechanical key is starting to fade from the narrative, allowing for the keyless entry and push-button start system. In fact, according to consumer auto research firm Edmunds, 91% of 2019 model-year vehicles had keyless ignitions. That’s up from 72% in 2014. Some drivers now have the option to store a digital key on their wireless devices, eliminating the need for a physical key at all.

What are your thoughts on the idea of car keys today? Do you prefer the mechanical key or the current digital trend?

Happy Woman getting things done

How to create and keep the right motivation all year long.

The time has come again to talk about New Year’s resolutions. While they may seem trivial, creating these types of goals can be a great way to center yourself, especially during a time when everything seems a little off balance. Even without the added stress of the coronavirus pandemic, it’s easy to feel pressured at the start of the year to fulfill a list of resolutions. To combat that pressure, we’ve collected a list of things to keep in mind as we go into 2022.

  1. The right state of mind.
    Sometimes, you just have to talk to yourself. Researchers at the University of Toronto found that self-control comes a lot easier to those who have a good connection with their inner voice. People with muted or limited self-talk were less able to manage their own behavior within the study. Use your self-talk to remind yourself of the “why” behind your goals, and to reassure yourself of your own confidence and capabilities. You can also use this to help your stress balance; when you’re able to destress, you’ll find it much easier to manage your goals.

  2. Get seriously specific with your goals.
    It’s easy to throw out big resolutions like getting a promotion, saving more, or losing weight, but sometimes being too broad can cost you the goal. The key is zeroing in on one very specific goal – answer the question, how will I achieve this? The more specific you can be, the better your chances are at keeping up with it. For example, if your main goal is to save more, how will you achieve that goal? Instead of simply “saving”, set the goal of “I’m going to save $30 a week by ordering in less.” Each time you meet this goal, it gives you a reason to celebrate your progress in real time rather than waiting until the end of the year.
  3. Enlist technology & social media.
    These days, there’s at least 24 apps for everything, including mental health. Take a look at any goal-setting, productivity, or stress related apps to see what might work best in your routine. For example, MindShift teaches you to tackle negative thought patterns and how to form new habits. You can even sift through any journaling apps to keep a more personal record of your progress. Another trick could be utilizing your social channels as a way to hold yourself accountable to your friends and family. This may not be for everyone, but going public can be another method of staying on track.

  4. Celebrate, even when you slip-up.
    The hardest part of setting new goals is definitely the need for patience. As the saying goes: Rome wasn’t built in a day. It can be hard to stay on track long enough to see the end result, so it’s important to celebrate along the way. Instead of waiting until you can finally run that half-marathon you’ve been training for, celebrate yourself after each new victory with a new book, your favorite coffee, or any other small reward to keep you motivated.

Patience can also be hard to come by if you find yourself getting off track with your goals. It’s easy to punish yourself or feel guilty over not sticking to the plan, but your setbacks shouldn’t keep you from moving forward. Be kind to yourself and stay away from the regret – it’s not necessary. Whenever you fall off, all you have to do is get right back on.

We understand that for many people in our community, the future is uncertain and we want to let you know that we are in this with you and we have your back. As an essential business, our dealership is open and our team members are ready to handle all of your vehicle needs. Whether you are looking to purchase or service a vehicle, we are here to help you get where you need to be.

If you are interested in coming into our dealership, click here to learn about the extra precautions we have taken to keep everyone safe. We also want to be as flexible as possible, so if you would rather not come into the dealership for any reason, we are also conducting business remotely. This means you can purchase a vehicle or have your vehicle serviced without leaving your home. To learn more about our remote services, click here.

Together, we will get through this. We look forward to serving you.

John Abate
President of INFINITI of South Atlanta

Although remaining inside is a good way to protect yourself and others from the coronavirus, it could lead to a lesser evil–boredom. So what can you do while you’re helping to “flatten the curve’ when you feel like you’ve done everything you could think of? USA Today has come up with a few lists of 100 things to make your indoor time more enjoyable.

Activities While Quarantined

First is a list of 100 things to do while quarantined. The list includes everything from completing a puzzle to enjoying a bubble bath (with a glass of wine of course). Have kids? There are even activities they can enjoy too like an indoor scavenger hunt and writing letters to friends and family. See the full list here.

Music To Lift Your Spirits

Getting tired of listening to the same songs in your library? Try out USA Today’s list of 100 songs to help lift your spirits during a pandemic. This playlist includes a mix of currents and retro hits from all genres like “What a Wonderful World” by Louis Armstrong and “Shiny Happy People” by R.E.M. See the full list here.

Finding Joy In Little Things

Being cooped up in such a time of uncertainty can send you spiraling if you’re not careful. When you’re feeling down or just need a reminder of the little joys in life, USA Today made a list just for this occasion–100 Little Things that Bring Us Joy Right Now. Whether it’s seeing how happy your dog is to have you home 24/7 or getting to the bottom of that laundry basket, acknowledging the simplest of things in life is important to keep our sanity. See the full list here.

Earlier this year, the 2020 INFINITI QX80 received the 2020 Kelley Blue Book 5-Year Cost to Own Award in the luxury full-size SUV category. The Kelley Blue Book 5-Year Cost to Own Award honors new vehicles with the lowest projected ownership costs. The award was presented to INFINITI during the 2020 Chicago Auto Show.

Award Recognition

“We are honored to have been awarded the 2020 Kelley Blue Book 5-Year Cost to Own Award for the QX80,” said Jeff Pope, Group Vice President of INFINITI Americas. “While we know our full-size luxury sport utility offers the room and towing capacity our clients want, it’s great to have such a reputable third party attest to the QX80’s overall long-lasting quality and low ownership costs.”

Award Methodology

In developing the data that drives the 5-Year Cost to Own projections, Kelley Blue Book’s analysts calculated projected resale values, insurance and state fees, and estimated costs for fuel. Maintenance and repair fees were also taken into consideration to determine the vehicle’s acquisition cost according to Kelley Blue Book’s Fair Purchase Price. The award is designed to help consumers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lowest projected five-year total.

About the 2020 INFINITI QX80

Combining luxurious and hand-crafted interior details and a bold exterior design, the 2020 INFINITI QX80 represents one of the best luxury SUV models on the market. As INFINITI’s flagship full-size luxury SUV, the QX80 includes an advanced 5.6-liter DOHC V8 engine that produces up to 8,500 pounds of towing capacity along with an updated INFINITI InTouch System with HD twin screen display, compatible with Apple CarPlay® and Android Auto™.

INFINITI’s VC-Turbo engine, the world’s first production variable compression ratio engine, was named to Wards 10 Best Engines and Propulsion Systems list for the second year in a row.

Award-Winning Innovation

“When developing the VC-Turbo engine, we wanted to create a powertrain that had the power and performance of a far larger engine while still retaining the favorable fuel consumption of a turbocharged four-cylinder,” said Jeff Pope, group vice president, INFINITI Americas. “This engine’s ability to continuously adjust its compression based on driver’s input allows it to provide peak performance in any given situation, making it an ideal engine for a variety of vehicles and applications.”

In the 26th year of Wards 10 Best Engines and Propulsions Systems competition, the VC-Turbo engine was pitted against a wide range of new and significantly improved powertrains (26 nominees in all) from manufacturers around the world.

Breakthrough Technology

A breakthrough in combustion engine design, the 2.0-liter VC-Turbo engine adjusts its compression ratio to optimize power and efficiency. The VC-Turbo engine continuously changes its compression ratio with an advanced multi-link system by raising or lowering the pistons’ reach, which provides the power and strength of a sprinter with the efficiency and endurance of a marathon runner.

In operation, the QX50’s VC-Turbo engine offers any compression ratio between 8:1 (for high performance) and 14:1 (for high efficiency). The engine delivers 268 hp at 5,600 rpm and 280 lb ft at 1,600 – 4,800 rpm. The VC-Turbo’s specific power output is higher than many of its rivals’ turbocharged gasoline engines, and it comes close to the performance of some V6 gasoline engines. The unit’s single-scroll turbo also ensures immediate accelerator responses on demand.

Design Benefits

The VC-Turbo’s favorable power-to-weight ratio and small overall size allows the cabin of the QX50 to be moved forward, providing significantly more overall interior space while accommodating sliding and reclining seats for rear passengers. The QX50 also boasts rear legroom of up to 38.7 inches and a trunk that can accommodate a stroller situated length-wise without letting down the back seats, with space for additional cargo.