This year, INFINITI dealers are once again recognized by the 2023 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness (ILE) Study. The highly rated dealer responsiveness placed INFINITI two points ahead of their 2022 score, placing second overall in the industry. 

All of us here at INFINITI of South Atlanta are proud to have the INFINITI brand recognized for our customer responsiveness and satisfaction – and thank you, for giving us the opportunity to be recognized. 

“There is nothing more important to us than ensuring our INFINITI customers have access to a team that is dedicated to making sure all their needs are met through a positive and seamless experience,” says Craig Keeys, Group Vice President, INFINITI Americas. “The results demonstrated through the Pied Piper study reinforces our commitment to meeting our customer needs head on and in a timely manner.”

Pied Piper’s ILE process measured dealer responsiveness to customer website inquiries. The ILE study included more than 5,400 U.S. dealerships and gave a score out of 100 based on how well each retailer responded by email, phone, or text message over a 24-hour period. 

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INFINITI Premium Care – an integrated 3-year maintenance program that provides inspections, oil changes, tire rotations, and more, is now standard on the QX55. Every QX55 is powered by a Variable Compression Turbocharged engine and INFINITI Intelligent All-Wheel Drive, that pairs perfectly with the INFINITI FX inspired exterior. Plus, the spacious cabin, advanced driver-assistance systems, and leading convenience features reward QX55 owners with every mile. 

Inside the QX55 are dual, high-resolution touch screens for vehicle infotainment as well as controls, plus five USB ports for all your technology needs. The standard power-sliding, tinted moonroof bathes the available Monaco Red/Graphite interior with natural light. Exclusive to QX55 SENSORY trim, a Head-Up Display projects vital vehicle information onto a 9-inch area of the windshield to help keep drivers’ eyes looking forward. 

The 2023 QX55 also comes with ProPILOT Assist with Intelligent Cruise Control and Steering Assist, Lane Departure Prevention, Blind Spot Intervention, Rear side impact airbags, Rear USB Type-C charging port, and 4-way driver power lumbar. The QX55 ESSENTIAL grade adds Traffic Sign Recognition and is distinguished by unique cube design LED headlights with auto leveling and adaptive front lighting system. 

Looking to drive your very own? Click here to find the perfect QX55 in our inventory. 

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The Insurance Institute for Highway Safety’s TOP SAFETY PICK+ award has once again been awarded to the 2023 QX60 for its top of the line safety features. For 2023, the QX60 showcases a standard suite of amazing features such as Forward Emergency Braking with pedestrian detection, Predictive Forward Collision Warning, Rear Cross-Traffic Alert, Rear Automatic Braking, Blind Spot Warning, Lane Departure Warning and High Beam Assist. In addition, the QX60 offers advanced driver-assistance technologies, such as Intelligent Around View® Monitor with Moving Object Detection, a Smart Rear View Mirror, Driver Attention Alert, Traffic Sign Recognition and ProPILOT Assist with Navi-link.

QX60 puts a distinct focus on sophisticated connectivity, ensuring that every interaction you have with its innovative technology is thoughtful, engaging and ultimately rewarding. The available refined Intelligent All-Wheel Drive gives you confidence when you need it, while five distinct drive modes allow you to swap between Sport, Standard, Eco, Snow and Personal settings to ensure you’re best equipped for the current conditions. QX60’s available ProPILOT Assist with Navi-link can help you keep in-time with the flow of traffic by holding your current speed and reacting to the actions of the vehicle in front of you.

To earn the IIHS safety award, a vehicle must earn good ratings in six IIHS crash evaluations, including the driver-side small overlap front passenger-side small overlap front, moderate overlap front, original side, roof strength and head restraints. It must also be available with a front crash prevention system that earns advanced or superior ratings in both the vehicle-to-vehicle and daytime vehicle-to-pedestrian evaluations. Changes to the IIHS rating criteria for 2023 include an updated side-impact test; the addition of a nighttime vehicle-to-pedestrian front crash prevention test; and a new requirement that “acceptable” or “good”-rated headlights are standard. As a result of the stricter requirements, fewer vehicles overall received 2023 TOP SAFETY PICK or TOP SAFETY PICK+ awards.

Click here to shop our QX60 inventory.

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This month, INFINITI introduced the new SignatureFLEX program for new INFINITI vehicles. With this new program, new lessees will be able to add miles during their lease contract if they are approaching or have exceeded their mileage limit. This means you will have the ability to pick the mileage that matches your lifestyle, even when your lifestyle changes.

SignatureFLEX is built on the INFINITI tradition of delivering the best in client satisfaction, and follows on the back of INFINITI Premium Care. Premium Care is an integrated maintenance program that includes up to three years of inspections, oil changes and tire rotations; and an all-new MyINFINITI app that helps provide clients a comprehensive, connected way to manage their vehicle, including payments to INFINITI Financial Services.

The new SignatureFLEX plan is available on all new leases and all new INFINITI vehicles, including the ultra low 5,000-mile/36-month lease option. You will be able to conveniently purchase more miles through the IFS web portal or mobile app, and INFINITI vehicles with compatible connected car technology will provide automatic, personalized notifications to drivers about their current and projected lease mileage.

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Here at INFINITI of Atlanta, we’re proud to congratulate our sales consultants recognized by INFINITI for their dedication to clients: Akyriah and Mike! These consultants have been named top salespeople in the entire Southeast Region, upstaging the competition with their customer dedication, attention to detail, and representation of the INFINITI brand. We’re proud to have them in our INFINITI of South Atlanta family!

Our INFINITI Consultants are constantly retraining, updating their knowledge and skill, and make their main goal ensuring each client receives exactly what they need. We know our cars inside and out, competing brands backwards and forwards, and have a wealth of experience for our clients to utilize. We enjoy a high degree of loyalty from returning and referred customers, having been a part of the Atlanta area for over two decades.

We will look forward to welcoming you into our INFINITI family!

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The visual phenomena of viewing iridescence can be found in animals, insects, and precious minerals throughout nature. The rarest, and most valuable, forms can be found in black opal – whose miraculous color-changing nature has been captured by INFINITI designers in a limited-edition package set to be found on the 2023 INFINITI Q50 Red Sport 400. The new Black Opal Edition package will be extremely rare, with a limited number available nationwide.

Black Opal Metallic paint shimmers and shifts between blue, green and purple hues depending on lighting and viewing angle. The Q50 becomes even more eye-catching as it drives through any light source, changing colors from one moment to the next. Automotive enthusiasts will recognize the color-shifting hue as one of the most iconic and legendary paint colors from Japanese supercar history: Midnight Purple. The Q50 Black Opal Edition also finds satin black exterior logos and badges, with a spoiler constructed of exposed carbon fiber at the rear.

The 2023 INFINITI Q50 RED SPORT 400 features a responsive, 3.0-liter VR-series twin-turbo V6 engine with an impressive 400 maximum horsepower and 350 lb-ft of torque, plus uprated brakes with four-piston front and two-piston rear calipers and Dynamic Digital Suspension. For 2023, Q50 includes the added benefit of the INFINITI Premium Care integrated maintenance program.

The Black Opal Edition package costs $2,2001 and is available for RED SPORT 400 models with either rear-wheel drive or Intelligent All-Wheel Drive. The 2023 Q50 RED SPORT 400 starts at $56,500.

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It’s that time again! The holidays bring many things: from cooler weather to dedicated family time, there is always something to do or experience. The best part, in our opinion, is the holiday food and treats – especially the cookies. Plus, when you have all your little ones gathered together, cookie decorating can be one of the best activities to keep everyone occupied and having fun. To help, here are some great sugar cookie baking/decorating tips for the whole family!

Kitchen Tools

• Baking Sheet
• Kid-friendly knife
• Mixing bowl
• Stir spoon
• Small bowl
• 2 small piping bags or ziploc bags
• Food coloring
• Toothpick
• Rolling pin (optional)
• Cookie cutters (optional)

Ingredients

• 1 package premade sugar cookie dough
• 1 cup of powdered sugar
• 2-3 teaspoons milk
• 2 teaspoons light karo syrup
• ½ teaspoon almond extract
• Sprinkles of choice
• Flour (optional)

Baking
First, we have to get the cookies in the oven! Here, you can do TWO options:

1. Start by rolling out the premade dough on a flat surface (flour on the surface and your hands/rolling pin will help if things are too sticky). You want the cookie dough to be rather thin, with an estimate of a ¼ inch thick. It may look a little too thin, but they’ll grow as they are in the oven!
   From here, you can use any cookie cutters you want to create the perfect holiday shapes! Any scraps left over can be re-rolled into a new piece and used again, until you get the most out of your cookie dough. Place all your creations evenly on a baking sheet, and cook according to package instructions. NOTE: If you want to use this method, it may be best to buy a cookie dough roll that states it’s good for cookie shapes, as the ingredients will make it a little easier to roll and cut.
2. Start by placing the cookie roll on a flat surface.
   Using the kid-safe knife, the kids can cut the dough roll into slices, roughly ¼ inch thick (or however fluffy you want your cookies!)
   Place the cookies evenly on the baking sheet and cook according to instructions.

The Icing
Now this is the best part, in our opinion.

1. In a mixing bowl, add the powdered sugar, milk, almond extract, and karo syrup, then blend until smooth.
2. You want the icing to be a little thicker, to keep it from running off the cookie. If it seems too thin, you can add 1 tbsp additional powdered sugar at a time until its right where you want it.
3. Time to pick your colors! Once your icing is made, separate it into however many bowls of colors you’d like. For this, we used just red and green, but you can always make more icing and have as many colors as you’d like. Add you colors to the bowls until they’re the perfect shade. Don’t forget to keep white as a color! NOTE: If you use a liquid food coloring, be careful not to change your consistency!
4. Place your colors into piping bags or dressing bottles, or a zip lock bag with just the corner cut off to allow you to decorate your cookies.
5. A trick here: use a tall cup and place the piping bag or ziploc inside, with the top of the bag wrapping over the top of the cup. This will keep your bag open while you add the icing, keeping you from getting too messy!
6. Twist your bags at the top, and prepare to decorate!

Decorating
After the cookies have completely cooled, it’s time to decorate! Whether you decide to create shaped cookies or round ones, each cookie will be completely unique with imagination. Below is a simple option for round cookies:

1. First, spread an even layer of white icing over the top of the cookie. Let dry.
2. Using any colors, or red and green, place small dots of both colors onto the white icing.
3. Using the toothpick, gently drag the stick through the different color dots to create a swirled color pattern in holiday colors.
4. Top with sprinkles of your choice – we used a white sparkle sprinkle to add some shine to the top!
5. NOTE: If you want to use multiple colors on any of your cookies, make sure one color dries a bit before you add the next one, to keep the colors from running together and mixing on your cookie.

You’re ready to create delicious Christmas sugar cookies! Of course, you can always use chocolate crumbles, peppermint pieces, powdered sugar, nuts, or crushed cookies to the top of your cookies instead of sprinkles. Make them as unique as you. Be sure to tag us and let us know what you created!

Article inspired by Create Kids Club.

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From International Women’s Day, to the QX60 JD Power APEAL award, and the recent ‘INFINITELY You’ campaign, INFINITI made headlines that boasted high performance, vehicles with bold style, and out-of-the-box marketing campaigns in 2022. This month, we’d like to take a look at some of those moments, as a reflection of where INFINITI will go in 2023.

February 2022

Last February, INFINITI invested $500 million into its assembly plant in Canton, Mississippi in order to bring the plant up to date with the latest in electric vehicle technology. The EV market is climbing at a rapid rate, and INFINITI plans to keep up. In 2025, the plant will produce two all-electric vehicles to add to the INFINITI lineup, with a new set goal of having more than half the global sales electrified by 2030.

March 2022

March saw INFINITI teaming up with Waze to launch the new “Pave it Forward” initiative. Within the Waze app, users found pins of historical sites that were made historical by female change-makers. Users also had the opportunity to visit women-owned businesses in 14 cities, from Los Angeles to New York, through spotlighted landmarks across the country. You were also able to change your car icon to the QX60, a fun feature that not only brought awareness to the brand, but encouraged people to visit and contribute to the local community.

June 2022

Last summer introduced the INFINITI Premium Care Package, which provides three years of scheduled maintenance for all 2023 vehicles. Some participating dealerships, including us here at INFINITI of South Atlanta, offer an INFINITI Valet with the service, allowing you to have your vehicle serviced anywhere, anytime. INFINITI Premium Care provides a suite of benefits including inspections, oil changes and tire rotations, expanding on the luxury automaker’s tradition of providing top-rated customer satisfaction.

July 2022

JD Power released their Automotive Performance, Execution and Layout (APEAL) Study, and in it, the INFINITI QX60 topped the midsize premium SUV segment. With its recent redesign, the QX60 has been nothing short of a show-stopper when it comes to the luxury SUV market. Additionally, INFINITI was listed as the premium brand that gained the biggest increase in points in the U.S. for 2022, having improved 24 points from a year ago, moving up three places year over year.

July also saw the redesign of the car emoji in honor of World Emoji Day on July 17th. Led by INFINITI Senior Vice President of Global Design Alfonso Albaisa, the team decided to take on the challenge to better capture the spirit of today’s thoughtfully designed car in a miniature, smartphone compatible pixel form.

September 2022

With new technology and advancements, INFINITI felt it was time to upgrade all aspects – including the MyINFINITI app.The all-new MyINFINITI App, represents a leap forward in its ability to consolidate all parts of the INFINITI owner experience, in and out of the vehicle, in one place. Through remote vehicle access, personalization, maintenance, convenience features, and links to financial services account management, all INFINITI owners now have access to one app that unlocks their entire ownership experience.

October 2022

INFINITI launched a new campaign designed to bring personal moments to the forefront of their marketing. The ‘Infinitely You’ campaign celebrates life’s magical moments that often happen inside your vehicle by highlighting the space consumers need to relish in a moment of pride, have a conversation they’ve been meaning to have or just disconnect from it all and take a deep breath. INFINITI set a new path forward to provide you with a comfortable place to exist, both physically and emotionally.

December 2022

To end the year on a high note, INFINITI was named the winner of a Ragan’s PR Daily Media Relations Award in the Use of a Celebrity or Personality Category for the 2022 INFINITI QX60 Launch. A notable award in the industry, the prize celebrates the best of PR, communications, and marketing to drive brand building. INFINITI Communications branded the short film, “INFINITI Presents: Conquer Life in Style with the All-New QX-60” directed by Zack Snyder and featuring Globe-winning, Academy Award-nominated actress, Kate Hudson.

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After almost three years of closed borders, Japan has reopened its doors to hungry tourists ready to explore this always fascinating county and culture. A culture in balance, ever evolving yet deeply intertwined in its own heritage, creates an incredible allure that can be hard to ignore. “The Makers”, INFINITI’s newly launched video series, is a deep dive into the often elusive subjects of modern Japanese artistry and design. As a brand with Japanese roots that also serves to push the boundaries, Modern Japanese Luxury is home to INFINITI.

Throughout the video series, you will be able to meet artisans of Japan who share their personal design philosophies and source of inspiration. With its debut beginning in Kyoto, a city that provides a perfect backdrop with its deep history under transformation, season one follows six celebrated craftspeople who push their limits while honoring their past. Connecting with their tradition in a perfect blend of modernity, these craftspeople take you through innovations and their quest for progress, reimagining old crafts using newer technologies from other industries.

Season two journeys deeper into Japanese luxury through the lens of architecture and design. Follow along with five highly credentialed Japanese architects while they demonstrate how Japanese design principles and philosophies persist quite tangibly and consistently – whether the topic is buildings or cars. With so much to learn and understand, “The Makers” will bring you through a journey of luxury you’d never expect.

Recently awarded first place in the “Digital + Online” category in the 2022 Campaign Brief Asia Awards, “The Makers” has made its own mark for creativity within the marketing industry and well beyond. While the series filled a travel lust guide during the pandemic, it continues to be an accessible way to get deep into the subject to Modern Japanese Luxury, spinning abstract concepts into a beautifully composed visual reality.

To begin the series, click here.

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Changing your motor oil is commonly referred to as the most important type of car maintenance you can perform. While you can find many guides detailing every stage of the oil changing process, few discuss the very first step: choosing the correct motor oil.

Consult the owner’s manual
There are two reasons to consult your owner’s manual before buying any new motor oil. The first is that if your vehicle is still under warranty, you risk invalidating it by using something other than the recommended oil. The second is that your owner’s manual will tell you the viscosity your motor oil should have, which represents how well it flows in your engine. Motor oil thins as it heats and thickens as it cools, but too much of either can be detrimental: Too thick and too much energy is required to turn the crankshaft, impairing fuel economy; too thin and it won’t seal and lubricate as effectively.

Look for certification labels
When buying motor oil, you should always look for API (American Petroleum Institute) certification labels. A starburst symbol indicates that the oil meets the current engine protection standard and fuel economy requirements of the International Lubricant Standardization and Approval Committee (ILSAC), which is comprised of several U.S. and Japanese automakers. You should also look for the API donut, which displays the SAE (Society of Automotive Engineers) viscosity number and whether the oil has passed the Energy Conserving test.

Conventional, premium or synthetic
There are many different types of oil out there, including conventional oil, premium oil, partially and fully synthetic oil and even high-mileage oil. The cheapest and most common is conventional oil, and if your vehicle has been running well with it in the past, you should continue to use it. Conventional oil works well for owners who get frequent oil changes and have low-mile engines. Premium conventional oil is becoming more common on new vehicles, and fully synthetic oils are typically used on high-end performance cars. Synthetic oils are typically better than conventional oil in every way (as long as the owner’s manual calls for it), but cost significantly more. Partially synthetic oil, or synthetic blend, combines premium conventional oil and synthetic oil to offer a compromise between the two. As these are cheaper than fully synthetic oils but provide greater high-load engine protection, they are popular among pickup and SUV drivers. Finally, high-mileage oil, which can be conventional or synthetic, is constructed with seal conditioners to help extend the life of old engines that have already traveled well beyond 75,000 miles.

In summary, you should choose a certified oil that fits in your budget and meets the viscosity requirement outlined in your owner’s manual. Our service department also knows what works best for any vehicle we sell, so come in and see us for an oil change.

This article is presented by INFINITI of South Atlanta in Union City, GA.

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